Social media having taken the world by a storm in the recent years is expected to play a major role in the years to come too. Marketing through social media which was one of the many channels would be one of the main source reach out to the target market.
Some of predicted trends in 2014 are discussed here.
Increase in user of Smart phones and mobile applications:
With so many mobile phones and smart applications flooding the market, the number users are also increasing at a rapid pace. Most of those who own these trendy devices have internet on them. There is a greater scope to connect and share content through these hand held devices. Therefore, its imperative for the businesses to showcase their presence on social media that will be frequently accessed by these users.
Snap Chat on the rise
Snap Chat, a mobile app , that sends…
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